Create brand clarity and meaningful impact

Strategic brand and marketing consultancy for purpose-led businesses ready to grow with focus.

A woman sitting on a chair with her legs crossed, smiling at the camera. She has shoulder-length hair and is wearing a black T-shirt, blue jeans, and sneakers. A black and white dog is sitting on the floor in front of her. There are plants and a mirror in the background.

Scaling with purpose starts with clarity

For brands that care, growth isn’t just about more – it’s about meaning, direction and resonance.

I help identify what’s holding you back, sharpen your message and align your brand with your business goals.

And the result? Clear, confident, commercially focused brands built to scale.

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A clear path from where you are to where you want to grow

For brands in motion - seeking direction, cohesion and growth.

Lay the foundations
- Brand and marketing strategy built for long-term success
- Clear, standout positioning that defines why your brand matters
- Messaging, naming and tone of voice that reflects your values and connects with the right people
- Research and insight that drives smarter decisions
Bring your brand to life
- Idea generation and innovation that opens new opportunities
- Campaign planning and creative direction rooted in brand strategy
- Workshops that align teams and create momentum
Scale with confidence
- Flexible, senior-level brand support to guide growth
- Strategic oversight without the overhead

Purposeful Brands, Powerful Outcomes

Nordover Svalbard

Brand Strategy, Naming, Creative Direction
Transformed a cultural space in the High Arctic into a brand rooted in exploration and emotional resonance.
Brought a bold new cultural brand to life in Svalbard, one of the most remote and awe-inspiring places on Earth. Through immersive, place-based research, uncovered a story of movement, reflection and provocation. These insights shaped a brand positioned around transformation and artistic journey.
The name “Nordover” (Norwegian for northwards) anchors the identity - capturing the spirit of exploration and flow. Now a contemporary gallery inspiring global artists and visitors alike.
Spring Bone Broth

Brand Positioning, Digital Marketing, Creative Development
Supported a premium, craft-led brand through strategic evolution, retail launch, and digital growth.
As the UK bone broth market grew, Spring needed to stand apart. Over six years of collaboration, helped shape a brand rooted in quality, provenance and integrity.
Delivered a full brand audit, strategic repositioning, creative direction and digital marketing strategy, which guided its shift from farmers markets to direct-to-consumer, and preparing the brand for launch into national retailers, including M&S and Ocado.
Boost Breast Forms

Strategic Marketing Planning

Built a channel-specific growth strategy for a purpose-led product, redefining comfort after breast cancer.
Boost is a lightweight, breathable breast form created with empathy and lived experience. Supported the business with a tailored marketing strategy grounded in purpose and built for scale.
Conducted a full review of marketing performance, financials and customer behaviour. From this, developed clear objectives and an actionable plan across content, partnerships and retention –designed to drive revenue and connect more women with this empowering product.

Ready to make an impact?

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About Sara Kelly

I help purpose-led businesses grow by building strategic, distinctive brands with clarity and commercial focus.

With over 20 years in brand consultancy, across global names and founder-led startups – I bring sharp thinking, creativity, and intuition to every stage of brand growth.

My journey began early, inspired by my dad’s design agency and shaped by life’s twists and turns. From publishing and junior roles to leadership, loss and health challenges. My path has fuelled my belief and passion for brands that stand for something and the people behind them.

Since founding my consultancy, I’ve partnered with ambitious, values-led businesses to build brands that resonate, grow, and endure.

Brand Impact Stories

"Sara has played a pivotal role in developing our new brand, gathering valuable insights and shaping a brand strategy that truly reflects who we are. She encourages us to think beyond the norm."
"Sara's expertise and enthusiasm for our brand was wonderful. We'd highly recommend Sara to support with marketing strategies and we look forward to working together in the future."
“Sara helped us roll out our recent rebrand. It was complex, ever evolving and far reaching - She rolled up her sleeves and got straight on with it.”
"Sara's played a key role in both strategic and creative brand development, bringing deep expertise and making her a valued partner in our brand's growth"
"Want to personally say how pleased we are with the brand strategy. The whole team are so happy with the outcome."